10-Criteria Evaluation Matrix

Most high-stakes GTM decisions get made on instinct and the loudest voice in the room. This replaces that with a scoring matrix. Ten weighted criteria — clarity, customer-need match, value, durability against model shifts, AEO discoverability, and five more — score any decision with three or more options against a 150-point scale. It's the instrument behind real calls: the positioning that scored 90%, and the AEO-first pivot that scored 87% and moved roughly three months ahead of the market.