Aurics.AI is an AI-native GTM studio.
I turn ambiguity into momentum by combining strategic thinking, AI-native execution, and commercialization systems that scale for B2B, B2C, and SMB products and platforms.
Founded by Raina Srivastava — 15 years commercializing products across AI, SaaS, and payments.
Strategy + Systems + Ship
A GTM system that goes the distance starts at the foundation and aligns across market narrative, marketing approach, chosen operating model, and cross-functional alignment.
I work at that layer by building and executing GTM strategies across products, platforms, regions, and segments to commercialize technology for user adoption and commercial outcomes.
AI-native GTM operating models
Redesigning and continually optimizing GTM as AI-first across research, messaging, audience segmentation, and workflow automation, so teams can move at the speed the market now expects.
AI-First GTM EnginePositioning & narrative architecture
Messaging sits downstream of narrative. I build the narrative layer first, then propagate it consistently across every surface a buyer touches.
Messaging Operating SystemGTM tooling & measurement
Custom tools that make go-to-market measurable in an AI-mediated market — including how AI assistants discover, cite, and recommend a brand (AEO/GEO).
AI Visibility ScorecardEnd-to-end launch, acquisition, and lifecycle
Strategy through pipeline and launch, combining product marketing, demand generation, and growth.
Technical Product LaunchBrand strategy, voice guidelines, and visual identity
Cohesive, human-centered brand system, visual identity, and voice traits to create a unified customer experience at all touchpoints.
AI-Native Brand PlaybookMarketing expansion and playbooks
Vertical and ABM marketing, partner referrals and co-marketing, PR and communications.
10-Criteria Evaluation MatrixDesign, operationalize, and optimize GTM systems
Founded on cross-marketing discipline leadership experience, with AI built in to accelerate execution and iteration.
AI Visibility Scorecard
Scores how ChatGPT, Gemini, Perplexity, and Claude cite and recommend a brand across six metrics.
Learn moreMessaging Operating System
Generates omnichannel assets from a single narrative source, holding consistency as output scales.
Learn morePayments GTM Adoption Map
An interactive map of how payments GTM changes across six adoption layers.
Learn moreAI-First GTM Engine
Human+AI operating system that redefined go-to-market execution across strategy, messaging, and experimentation.
Learn moreTechnical Product Launch
Translating complex product capability into buyer confidence, sales execution, and market learning.
Learn moreAI-Native Brand Playbook
Differentiated positioning, Human+AI operating model, and brand system built to scale.
Learn more10-Criteria Evaluation Matrix
A weighted scoring model for high-stakes GTM decisions with three or more options.
Learn moreCommon questions.
What is Aurics.AI?
Aurics.AI is an AI-native GTM studio founded by Raina Srivastava. It builds the operating models, tools, and go-to-market systems that move products from positioning to revenue.
Who founded Aurics.AI?
Raina Srivastava, an AI-native marketing and GTM leader with 15 years across AI, SaaS, and payments.
What does Aurics.AI build?
Client GTM engagements and AI-native tools including the AI Visibility Scorecard, Messaging Operating System, the 10-Criteria Strategy Framework, and the Payments GTM Adoption Map.