About Raina Srivastava
Raina Srivastava is an AI-Native Marketing and GTM leader with 15+ years commercializing and launching 20+ B2B, B2C, and SMB products across AI, SaaS, and payments at Fortune 500 enterprises, scaleups, and startups.
Her work has enabled $2B+ in revenue across 0→1→10 growth areas and 85M+ users, at eBay, Wells Fargo, American Express, Rapyd, and VGS. She has rebuilt Marketing and GTM as AI-first across research, messaging, and workflow automation at KiwiQ.AI, an agentic AI startup.
Read more on her LinkedIn profile.
Strategist. Operator. Marketer.
I think like a strategist, build like an operator, and communicate like a marketer. That's what lets me move between executive strategy, product, AI workflows, and hands-on build.
The domain has been payments, SaaS, marketplaces, and AI. The work has always been the same: commercializing complex products at the layer where ideas become adoption.
That means Human + AI GTM systems and custom tools that cut launch cycles up to 90% (two weeks to two days), and finalized positioning in 3 days against a 4-to-6-week norm - using AI agents and synthetic audiences.
I called the AEO/GEO content whitespace roughly three months ahead of mainstream entry, and turned that read into the AI Visibility Scorecard.
Education & Experience
MBA, University of Chicago Booth School of Business. BSBA, Indiana University Kelley School of Business. 15+ years of Marketing & GTM with multi-million dollar budgets and C-suite partnership to launch and commercialize 20+ B2B, B2C, and SMB products and platforms.
Builder and Revenue-aligned Marketing leader at Fortune 500 enterprises, scaleups, and startups across AI, SaaS, Payments, and Marketplaces through Product Marketing; Growth; Brand; Corporate, Customer, and Partner Marketing.
Trained 40+ startups on AI-Native GTM through the Plug & Play accelerator, Keynote Speaker at AI for Marketing, PayTech Women, and others.
AI-Native GTM: When AI Becomes the OS
I speak, build, and train on AI-Native GTM to show how Marketing and Go-to-Market change when AI becomes the underlying operating system instead of a new tool.
- AI as a Strategic Marketing Partner - CMO Alliance
- Money20/20 · CMO Summit
- PayTech Women - Keynote
- Women in Tech
- Sharebird - GTM AMA
- Plug & Play accelerator - selected to train global cohorts on 0→1 AI-Native GTM for the US market (40+ startups)
Training decks and talk materials live in Portfolio & Studio → Decks & Training.
GTM to Revenue
I publish GTM to Revenue - on using AI-Native GTM systems to connect functional outputs to business outcomes.