Portfolio & Studio
The full catalog of shipped tools, frameworks, and delivered work.
Commercial Marketing and GTM work, published thinking, and inspectable tools. Explore the portfolio for decisions and results, and the Studio for how AI changes the operating model.
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Marketing & GTM Portfolio
Portfolio15+ years of Marketing and GTM work across Fortune 500 enterprises, scaleups, and startups, organized by function and business problem: the situation, the call, and what was rejected.
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Payments GTM Portfolio
PortfolioPayments go-to-market work at Rapyd and VGS, organized by launch, vertical motion, regulated-market selling, and emerging technology adoption.
Open
AI-First GTM & Marketing
STUDIOHow I have been rebuilding GTM & marketing functions for an AI-Native operating model.
Open
Selected Work
Commercial case studies: the constraint, the decision, the tradeoff, and the result.
Technical Product Launch
Case StudyTranslating complex product capability into buyer confidence, sales execution, and market learning.
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B2C Growth Rebuild
Client EngagementEstablished B2C brand rebuilt around an AI-Native operating model. 7x conversion and 43% lower CPL on flat paid spend.
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AI-Native Brand Playbook
Case StudyDifferentiated positioning, Human+AI operating model, and brand system built to scale.
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Go-to-Market for a Sports & Health App
Client EngagementOngoing go-to-market work for a consumer sports and health app: messaging, positioning, brand, ICP definition, and AI visible architecture built from the ground up.
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Tools & Frameworks
I design, operationalize, and optimize Marketing and GTM systems that draw from my cross-marketing discipline experience, and accelerate with AI as a brainstorming and go-live partner.
GTM Decision Engine
Shipped · Open sourceA portable decision system that makes criteria, evidence, tradeoffs, and human accountability inspectable.
Open
AEO & GEO
PracticeGetting selected, cited, and described accurately inside AI-generated answers. Measurement, build standards, and what changed as engines moved.
Open
AI Visibility Scorecard
Shipped · Open sourceScores how four AI assistants cite and recommend a brand across six metrics.
Open
Customer Proof AI Layer
Shipped · Open sourceTurns transcripts, QBR notes and call excerpts into governed Customer Proof Records that Sales, CS, Marketing and PR can reuse.
Open
Customer Response Engine
Shipped · Open sourceAn explainable, human-in-the-loop customer-response workflow that separates repeatable analysis from business-context judgment.
Open
Messaging Operating System
Built · Interactive in developmentOne narrative source, every channel, consistency held as output scales.
Open