Portfolio & Studio

The full catalog of shipped tools, frameworks, and delivered work.

Where studio thinking goes into action. Interactive tools that make Marketing measurable and GTM scalable. Frameworks that turn judgment into a repeatable system. Each one built to demonstrate how AI-Native actually works in practice.

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Marketing & GTM Portfolio

Portfolio

15+ years of Marketing and GTM work across Fortune 500 enterprises, scaleups, and startups, organized by function and business problem: the situation, the call, and what was rejected.

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AI-First GTM & Marketing

STUDIO

How I have been rebuilding GTM & marketing functions for an AI-Native operating model.

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Tools & Frameworks

I design, operationalize, and optimize Marketing and GTM systems that draw from my cross-marketing discipline experience, and accelerate with AI as a brainstorming and go-live partner.

GTM Decision Engine

Shipped · Open source

A portable decision system that makes criteria, evidence, tradeoffs, and human accountability inspectable.

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AEO & GEO

Practice

Getting selected, cited, and described accurately inside AI-generated answers. Measurement, build standards, and what changed as engines moved.

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AI Visibility Scorecard

Shipped · Open source

Scores how four AI assistants cite and recommend a brand across six metrics.

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Customer Proof AI Layer

Shipped · Open source

Turns transcripts, QBR notes and call excerpts into governed Customer Proof Records that Sales, CS, Marketing and PR can reuse.

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Customer Response Engine

Shipped · Open source

An explainable, human-in-the-loop customer-response workflow that separates repeatable analysis from business-context judgment.

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Messaging Operating System

Built · Interactive in development

One narrative source, every channel, consistency held as output scales.

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Payments GTM Portfolio

Portfolio

Payments go-to-market work at Rapyd and VGS, organized by launch, vertical motion, regulated-market selling, and emerging technology adoption.

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Select Work

Delivered outcomes described by mechanism.

B2C Growth Rebuild

Client Engagement

Established B2C brand rebuilt around an AI-Native operating model. 7x conversion and 43% lower CPL on flat paid spend.

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Go-to-Market for a Sports & Health App

Client Engagement

Go-to-market launch strategy for a consumer sports and health app: messaging, positioning, brand, ICP definition, and AI visible architecture built from the ground up.

Website live →

App launching soon on iOS and Android.

Technical Product Launch

Case Study

Translating complex product capability into buyer confidence, sales execution, and market learning.

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AI-Native Brand Playbook

Case Study

Differentiated positioning, Human+AI operating model, and brand system built to scale.

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Decks & Training

I speak, build, and train on AI-Native GTM to show how Marketing and Go-to-Market change when AI becomes the underlying operating system instead of a new tool.

Coming soon

AI-Native GTM: When AI Becomes the OS

Training decks, talk materials, and frameworks for global cohorts and executive summits.