Aurics Labs

Aurics Labs is where the studio thinking becomes something you can use. Interactive tools that make GTM measurable. Frameworks that turn judgment into a repeatable system. Each one built to demonstrate how AI-native go-to-market actually works.

Tools & Frameworks

I design, operationalize, and optimize GTM systems that draw from my cross-marketing discipline professional experience and accelerate with AI as an execution partner.

AI Visibility Scorecard

Shipped · Open source

Scores how four AI assistants cite and recommend a brand across six metrics.

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Messaging Operating System

Built · Interactive in development

One narrative source, every channel, consistency held as output scales.

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10-Criteria Evaluation Matrix

Framework

A weighted scoring model for high-stakes GTM decisions with three or more options.

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Payments GTM Adoption Map

Interactive Tool

An interactive map of payments GTM across six adoption layers.

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AI-First GTM Engine

Framework

Human+AI operating system that redefined go-to-market execution across strategy, messaging, and experimentation.

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Select Work

Delivered outcomes described by mechanism.

End-to-end GTM for an established brand

Client Engagement

A relaunch isn't a redesign. It's a decision about how a market should understand you. Full-stack AI-native GTM: a 30-page AEO-native, technical-SEO-forward site (FAQ schema, canonical mapping, build-time SEO validation), a brand and voice system, code-based collateral, and rebuilt paid media.

Go-to-market for a sports & health app

Client Engagement

Go-to-market launch strategy for a consumer sports and health app: messaging, positioning, brand, ICP definition, and AI visible architecture built from the ground up.

Ongoing

Technical Product Launch

Case Study

Translating complex product capability into buyer confidence, sales execution, and market learning.

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AI-Native Brand Playbook

Case Study

Differentiated positioning, Human+AI operating model, and brand system built to scale.

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Decks & Training

Coming soon

Talks and training on AI-native GTM

Training decks and talk materials.